In this episode, Jenn Steele, VP of Marketing at Reprise, sits down with Christy Marble, CMO at Pantheon.
WHAT YOU'LL LEARN
- How technology and marketing are coming together in Product-Led Growth.
- What Pantheon's product-led growth (PLG) motion looks like.
- Advice for companies looking to go PLG.
- And more!
- 5:07 - Why is the PLG Movement So Hot Right Now?
- 7:11 - Tailoring User Experiences to the Individual, Not the Crowd
- 9:13 - Blending Self-Service with a Sales Motion
- 19:23 - Adding Value in Every Step with Automagic Experiences
WHAT IS FULL-FUNNEL COFFEE TALK?
Full-Funnel Coffee Talk is a mini-series hosted by Jenn Steele, VP of Marketing at Reprise, that features interviews with some of the top sales and marketing leaders within B2B. Join us as our guests talk about how the industry is changing, what they've done to keep up, and how they've learned to caffeinate their full funnel.