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Breaking Down The Modern Go-To-Market Motion

In episode 6 of Full-Funnel Coffee Talk, Jenn Steele sits down with Samuel Sunderaraj, VP/Head of GTM at Falkon.

𝗪𝐇𝐀𝐓 𝐘𝐎𝐔'𝐋𝐋 𝐋𝐄𝐀𝐑𝐍

  • PLG is Not "Just Another Free Trial"
  • Why PLG Reduces Buyer Frustration.
  • Product-Led Growth & Complex Products Can Co-exist. 
  • And More.

𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒

  • 00:00 - Intro
  • 4:40 - What The Modern Go-to-Market Motion Looks Like.
  • 8:20  -  Why Product-Led Growth Has Gained Momentum.
  • 11:40 -  Product-Led Growth And Complex Products.
  • 13:00 - What do top-performing sales demos look like.
  • 14:39 - Having different demos at different stages.
  • 16:50 - How companies can caffeinate their full-funnel.

𝗪𝐇𝐀𝐓 𝐈𝐒 𝐅𝐔𝐋𝐋-𝐅𝐔𝐍𝐍𝐄𝐋 𝐂𝐎𝐅𝐅𝐄𝐄 𝐓𝐀𝐋𝐊?
Full-Funnel Coffee Talk is a mini-series hosted by Jenn Steele, VP of Marketing at Reprise, that features interviews with some of the top sales and marketing leaders within B2B. Join us as our guests talk about how the industry is changing, what they've done to keep up, and how they've learned to caffeinate their full funnel.