In this episode, Jenn Steele sits down with Nate Broome, VP of SMB Sales at Outreach.
SMB is fascinating because it can act as a hybrid between B2B and B2C. So how exactly does product-led growth work in this arena? Tune in to find out!
00:00 - Intro
2:55 - How has the B2B sales motion changed?
5:27 - Sales leadership trends in 2022
8:25 - How Product-Led Growth and SMB Work Together
10:53 - Does Product-Led Growth mean human-led sales is going away?
𝗪𝐇𝐀𝐓 𝐈𝐒 𝐅𝐔𝐋𝐋-𝐅𝐔𝐍𝐍𝐄𝐋 𝐂𝐎𝐅𝐅𝐄𝐄 𝐓𝐀𝐋𝐊?
Full-Funnel Coffee Talk is a mini-series hosted by Jenn Steele, VP of Marketing at Reprise, that features interviews with some of the top sales and marketing leaders within B2B. Join us as our guests talk about how the industry is changing, what they've done to keep up, and how they've learned to caffeinate their full funnel.