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How SaaS Companies are Shifting to Product-Led Growth

In this episode, Jenn Steele sits down with Adam Schoenfeld, 3x Founder, and Analyst at PeerSignal.org.

𝗪𝐇𝐀𝐓 𝐘𝐎𝐔'𝐋𝐋 𝐋𝐄𝐀𝐑𝐍

  • Why Product-Led Growth and Sales are Not Mutually Exclusive.
  • If Product-Led Growth is a Fad or Here to Stay.
  • The Importance of Being Excessively Transparent and Buyer-Centric with a PLG Motion.

𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒

  • 00:00 - Intro
  • 1:55 - PLG and Sales are Not Mutually Exclusive
  • 6:05 - Product Marketing in B2B
  • 7:43 - Is PLG a Fad or Here to Stay?
  • 10:08 - Multi-motion Product-Led Growth Companies
  • 11:45 - Sales & Marketing Tips to “Caffeinate” Your Full-Funnel

𝗪𝐇𝐀𝐓 𝐈𝐒 𝐅𝐔𝐋𝐋-𝐅𝐔𝐍𝐍𝐄𝐋 𝐂𝐎𝐅𝐅𝐄𝐄 𝐓𝐀𝐋𝐊?

Full-Funnel Coffee Talk is a mini-series hosted by Jenn Steele, VP of Marketing at Reprise, that features interviews with some of the top sales and marketing leaders within B2B. Join us as our guests talk about how the industry is changing, what they've done to keep up, and how they've learned to caffeinate their full funnel.