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Why Product-Led Growth in B2B SaaS is a Winning Formula

In this episode, Jenn Steele sits down with Dave Rigotti, Co-Founder and CEO of


  •  That There Isn't Only One Correct PLG Motion
  •  Why Going Product-Led Just Makes Sense
  •  Why Going Full-Funnel PLG Requires Change Management
  •  Why The Product-Led Journey is a Company-Wide Initiative


00:00 - Intro
1:07 - What inspired David to create the ProductLed.Marketing Community?
1:41 - Is There Only One Correct PLG Motion?
2:46 -  B2B Marketing’s Evolution to PLG 
4:42 - How Going Product-Led Just Makes Sense
5:22 - PLG’s biggest impact on traditional Sales & Marketing teams 
7:17 - What does Product-Led Growth mean to humans
9:56 - Advice for companies looking to go PLG
11:29 - How to caffeinate your full-funnel


Full-Funnel Coffee Talk is a mini-series hosted by Jenn Steele, VP of Marketing at Reprise, that features interviews with some of the top sales and marketing leaders within B2B. Join us as our guests talk about how the industry is changing, what they've done to keep up, and how they've learned to caffeinate their full funnel.