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Product Marketing in the Era of Product-Led Growth

In this episode, Jenn Steele, VP of Marketing at Reprise, sits down with Jarod Greene, VP of Product Marketing at Highspot.

 

𝗪𝐇𝐀𝐓 𝐘𝐎𝐔'𝐋𝐋 𝐋𝐄𝐀𝐑𝐍

► Why Sales & Marketing should not fear a Product-Led Growth motion.

► How Product Marketing and PLG work together.

► And more! 

 

𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒

  • 00:00 - Intro
  • 0:53 - The Evolution of B2B Product Marketing
  • 7:00 - PLG Across the Entire Funnel—Should Sales & Marketing Worry?
  • 8:46 - What does PLG mean to you?
  • 11:58 - Understanding Your Best Customers With PQLs

 

𝗪𝐇𝐀𝐓 𝐈𝐒 𝐅𝐔𝐋𝐋-𝐅𝐔𝐍𝐍𝐄𝐋 𝐂𝐎𝐅𝐅𝐄𝐄 𝐓𝐀𝐋𝐊?

Full-Funnel Coffee Talk is a mini-series hosted by Jenn Steele, VP of Marketing at Reprise, that features interviews with some of the top sales and marketing leaders within B2B. Join us as our guests talk about how the industry is changing, what they've done to keep up, and how they've learned to caffeinate their full funnel.