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How to Enable Sales in the Brave New PLG World

You may have already figured out that bringing in product-led growth (PLG) changes your website and how you tell your story, but have you considered how sales feels? In the brave new world of PLG, sales can be terrified of talking to prospects who already know your product.

The days of a generic disco/demo are gone. 

During this session, we’ll discuss the brave new PLG world, its impact on sales, and how marketing can enable sales to thrive by using PLG.

Want to learn more about PLG? Check out our Ultimate Guide to Product-Led Growth.