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How to Develop your Product-Qualified Leads Strategy


In this webinar, join former HubSpoters, Mark Roberge of Stage 2 Capital & Matthew Stein of Reprise as they break down what your product-qualified lead strategy can look like and why it matters.


Topics Discussed: 
  • What is a PQL, and why does it matter?
  • How does enterprise product-led growth fit into a sales model
  • How do I determine what a PQL looks like at my company?
  • Who owns the PQL strategy? Sales? Marketing? Product?
  • How do I execute cross-team alignment around PQLs?