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PLG is About Leveling Up

In this clip from episode 7 of Full-Funnel Coffee Talk, we chat with  Nate Broome, VP of SMB Sales at Outreach.

Nate shares that PLG doesn't mean that the human-led sales organization is going away. Instead, PLG is about leveling up and meeting the buyer where they are.

 

𝗪𝐇𝐀𝐓 𝐈𝐒 𝐅𝐔𝐋𝐋-𝐅𝐔𝐍𝐍𝐄𝐋 𝐂𝐎𝐅𝐅𝐄𝐄 𝐓𝐀𝐋𝐊?
Full-Funnel Coffee Talk is a mini-series hosted by Jenn Steele, VP of Marketing at Reprise, featuring interviews with some of the top sales and marketing leaders within B2B. Join us as our guests talk about how the industry is changing, what they've done to keep up, and how they've learned to caffeinate their full funnel.