In this webinar, join former HubSpoters, Mark Roberge of Stage 2 Capital & Matthew Stein of Reprise as they break down what your product-qualified lead strategy can look like and why it matters.
- What is a PQL, and why does it matter?
- How does enterprise product-led growth fit into a sales model
- How do I determine what a PQL looks like at my company?
- Who owns the PQL strategy? Sales? Marketing? Product?
- How do I execute cross-team alignment around PQLs?