Building the Champion: Equipping Customers with Value Messaging That Resonates

In complex B2B sales, the technical buyer or business user often becomes your internal champion—the one advocating for your solution when you're not in the room. But without the right tools and confidence, even the most enthusiastic champion can struggle to convey your value across their organization. ​Join us for a tactical session focused on empowering your customer contacts to sell with you and for you.