Product Tours

The tour you always wanted to build.

Reprise’s native AI builds the whole tour, exactly as you imagined it, in minutes. Every step, every detail, the full capability of the platform behind it.
A Reprise Product Tour of the Acme security overview, open in the Launch Room with the AI Tour Guide beside it

This is a Reprise Product Tour of a sample application. Start it, follow the guides, and ask the AI Tour Guide a question.

How it works

From product to buyer-ready tour

Build it once and your entire go-to-market team has a product experience to publish, reuse and update, without rebuilding it for every request.

The Reprise extension over the Acme application with one action, Capture this screen, and the captured area outlined
01

Capture the product

Open your application and use the Reprise extension to capture the screens and interactions buyers need to see.

A prompt to the in-app agent and the resulting guide placed on the alert table
02

Build the story

Tell Reprise’s native AI what the tour should explain, or add and edit guides, hotspots, media, and interactions and change the data yourself.

The publish panel in front of the finished tour in a browser, with a tracked link and a website embed
03

Publish and share

Publish the tour as a tracked link, embed it on your website, or use it before, during, and after a sales call. Update and republish without rebuilding the experience.

The finished tour with the AI Tour Guide beside it answering a buyer’s question
04

Let buyers explore and ask

Give buyers a guided path through the product, led by an AI Tour Guide, a narrator or an avatar that answers questions as they explore. Place the tour in a Flow with forms to capture the next step.

Three ways to build

Build the way your team works

AI accelerates Product Tour creation without forcing your team into a single workflow: easy to use for a team of one, robust enough for an enterprise demo program. Start with an agent, start inside Reprise, or build and refine the experience yourself.

The in-app agent prompt in the foreground with the Reprise editor and newly created tour steps behind it

Build with the Reprise agent

The Reprise agent is built to do the whole job. Give it the audience and the story and it captures the screens, writes the guides, fixes the data, styles the tour and publishes it, with every Reprise capability at its disposal: a 30-step storyboard, a new screen in an existing tour, custom CSS and code, seven languages. If Reprise can do it, you can ask for it.

A short request inside a preferred AI agent connected to the resulting Product Tour inside Reprise

Build through your agent

Reprise MCP puts the same capabilities inside Claude, ChatGPT, Copilot or whichever agent your team already works in. That agent knows the account, the call notes and the campaign, so it can build the first version of a tour from that context and, just as usefully, grow it afterwards: add yesterday’s captured screens, take a four-step tour to twelve, translate it, republish it. The tour stays in Reprise, where the team reviews, approves and measures it.

Editing a guide’s copy in the Reprise editor, with the finished guide updating on the product screen behind it

Refine every detail

Every detail the agent produced is yours to change. Edit guide copy, positions and media in the visual editor, go deeper with custom CSS, DOM changes and JavaScript for interactions the product does not have yet, or hand the fix back to the agent. Edits stay separate from the published tour, with full version history and restores, so your team controls exactly what buyers see.

Why Reprise

More than a tour builder. One connected demo platform.

A standalone tour is one moment in the buyer journey. Reprise Product Tours are part of a complete demo platform, and that changes two things.

A tool for every stage of the journey

Create app-fit data with Data Injection, capture it as a Product Tour, place the tour in a personalized Flow and deliver it through a Deal Room. From the first website visit to the signed deal, the same team and the same assets carry the story.

The products make each other richer

A tour built on injected data tells a truer story. A Clone captured as a tour travels further. A tour placed in a Flow or Deal Room keeps working after the call. The products stay distinct, but the work connects.

Reprise does not stop at the tour. Data Injection sets the story in the data before capture. Flows and Deal Rooms give the tour its place in the buyer journey. Analytics show what buyers explored. Lead capture forms and integrations carry every one of them into your CRM.

One Product Tour at the center, with four connected moments around it: an app-fit dataset prepared with Data Injection, the tour created by the agent, the tour placed inside a Flow, and the tour delivered in a Deal Room
What you can ask for

Demos limited only by your imagination

Every row here is one prompt to the Reprise agent and what came back. Native AI with the full capability of the platform behind it.

01

Zero-touch capture and configuration

Prompt

Capture the six screens of the alerts workflow and set the tour up for a security lead.

✓

Six screens captured and configured as tour steps. Prompting, not clicking through the extension.

The Reprise extension capturing six screens of the alerts workflow as tour steps
02

Extreme storyboarding

Prompt

Here is the 30-step storyboard from the doc. Build the whole tour.

✓

Thirty steps, fourteen screens, every guide written and placed from the plan.

A thirty-step tour built from a storyboard
03

AI demo updates

Prompt

Add the new Connectors screen after step 4 and update the guides that mention it.

✓

One screen added, three guides rewritten. The rest of the tour untouched.

One screen added and three guides rewritten
04

Get the data right

Prompt

Before capture, make alert volume climb through the quarter and set open alerts to 27.

✓

Chart, tooltips and hovers all agree, because the data changed before the screen was captured.

An alerts chart climbing through the quarter with open alerts at 27
05

Your styling

Prompt

Style the guides like our brand: white cards, our serif, 8px corners, our blue for the button.

✓

Guide CSS written and applied to all 12 guides. Change it once, every guide in the tour follows.

A tour guide restyled as a white card with a serif title and blue button
06

Modify anything

Prompt

Hide Audit and Connectors in the nav and rename Assets to Inventory.

✓

Two items hidden, one renamed, on every screen they appear.

A navigation with two items hidden and Assets renamed to Inventory
07

Add interactivity

Prompt

Let buyers drag and zoom the asset map on this screen.

✓

Custom JavaScript written for the map. Drag, zoom, nothing else changed.

A world map of monitored assets inside the tour, with zoom controls and a drag cursor, and the map.js snippet that enables panning and zooming
08

Use AI to demo AI

Prompt

Show the Acme assistant answering “which alerts need me today?” on the Overview.

✓

An AI chat session scripted into the tour, playing the same way for every buyer.

A scripted AI assistant conversation inside the captured Overview screen
09

Show integrations

Prompt

Add a step where the alert is pushed to Salesforce and the case number comes back.

✓

The Salesforce hand-off shown in the tour, with no live connection required.

An alert pushed to Salesforce with the case number returned, shown as a tour step
10

Your product, perfectly rendered

Prompt

Capture the Overview exactly as it looks in my browser, custom theme included.

✓

Captured in your Chrome, from your session. No server-side render, no special browser.

The Overview captured in Chrome with the custom theme intact
11

Control versions

Prompt

Undo yesterday’s guide edits on the Alerts step but keep today’s.

✓

Edits stay separate from what is published. Full version history, restore any point.

A version history of the tour with yesterday’s edits restored
12

Make your app fly

Prompt

Publish it.

✓

Live on Reprise’s CDN. 0.2 second average page load.

The published tour loading from the Reprise CDN
13

Global compatibility

Prompt

Publish this tour in seven languages with a language picker.

✓

Seven versions, one link, a picker for the buyer.

A tour with a language picker offering seven languages
14

Narrator mode

Prompt

Add a narrator that reads each guide aloud.

✓

Every step voiced. Buyers can listen instead of reading.

A tour guide with narration playing
15

Avatar mode

Prompt

Add an AI tour guide that answers from our docs and the security whitepaper.

✓

An AI Tour Guide that reads your assets and any guidance you give it, and answers buyers as they explore.

The AI Tour Guide docked beside the tour: a video avatar, an opening question, three suggested questions and a composer
16

Embed anywhere

Prompt

Embed this on acme.com/security and make sure it loads nowhere else.

✓

Embed code ready, access locked to the domain. The tour loads on acme.com and nowhere else.

Embed code for the tour with access locked to one domain
Who uses Product Tours

One tour builder. Every team, every purpose.

A Product Tour embedded on a website landing page

Marketing

Embed an interactive product experience on your website and landing pages, use it in campaigns, and let prospects understand the product before requesting a meeting.

A tour link shared in a follow-up email after a call

Sales and solution engineering

Use approved tours during discovery and live calls, then send the same experience afterward so champions can revisit and share the story internally.

A guided walkthrough of a workflow inside the product, with a step-by-step guide

Customer success and onboarding

Create guided walkthroughs that help customers learn important workflows, understand new capabilities, and find value faster.

The Reprise library of approved Product Tours organized by product and audience

Product and enablement teams

Build and maintain a reusable library of approved product stories for launches, training, partners, and internal teams.

Enterprise control

Built for enterprise demo programs

Create and manage Product Tours across teams, regions, products, and buyer audiences while maintaining the controls an enterprise organization requires.

The Reprise library of approved Product Tours, filed by team, with approval status on each

Reusable demo library

Organize approved Product Tours by product, audience, use case, or team so sellers do not have to build from scratch.

A guide on the captured app next to the theme that styles it: brand colours, typeface and corner radius

Brand and editing control

Control themes, guides, media, interactions, and advanced customization across the experience.

Access settings for the tour: single sign-on, roles, folder permissions and domain-locked embedding

Security and access

Support enterprise access controls and Reprise security standards. See the Security page for current certifications.

Tour engagement numbers with the step that holds attention highlighted, synced to HubSpot

Analytics and integrations

Connect Product Tour engagement to supported marketing, sales, and analytics systems. See Integrations.

White stylized quotation marks in a black square background.

“Reprise helped our business show a product tour in a few clicks for something that could have taken an hour to do live. Efficient!”

Sasha D.

Enterprise

Product Tour questions

A complete explanation of Reprise Product Tours

What is an interactive product tour?

An interactive product tour is a guided, clickable experience that lets a buyer explore a product without logging into the live application. Unlike a video, the buyer can interact with the experience, move through product screens, and follow guidance connected to the interface.

Reprise Product Tours are created by capturing the product and shaping those captured experiences into a clear story. Teams can add guides, hotspots, media, forms, and other interactive elements, then publish the result as a link or embed. This gives buyers a high-fidelity view of the product while the company controls the path, messaging, and information being shown.

How do you create a Product Tour with Reprise?

Start by opening the application and using the Reprise extension to capture the screens and interactions the tour should include. Those captures become the foundation of the experience.

From there, use the in-app agent to create an initial guided story, build through a preferred AI agent using Reprise MCP, or work directly in the editor. Add or edit guides, interactions, images, videos, and branding before publishing. AI can accelerate creation, but every step can be reviewed and refined before the tour is shared.

Can a Product Tour be created without AI?

Yes. Product Tours can be created manually without AI. Teams can capture the product, add guides, edit screens, create interactions, and publish through the Reprise interface.

Reprise's native AI agent makes the process significantly faster and easier while keeping the team in control of the final buyer experience. Teams can also combine approaches: let an agent produce the initial structure or guide copy, then have a product marketer, solution engineer, or designer review and adjust every detail.

What makes Reprise Product Tours different from a standalone product-tour tool?

Reprise Product Tours are part of a connected demo platform. A team can prepare an app-fit product state with Data Injection, capture it as a guided Product Tour, include that tour in a personalized Flow, and deliver it with other sales content inside a Deal Room. Each remains a distinct Reprise product, but the resulting demo assets work together instead of becoming isolated experiences.

Reprise also gives teams three ways to build: with the native AI agent, through a preferred AI agent using Reprise MCP, or directly with Reprise's editing and customization controls. The same platform supports buyer-side AI conversation, reuse, governance, analytics, and enterprise access as the demo program grows.

How does Reprise MCP work with Product Tours?

Reprise MCP makes Product Tour authoring capabilities available to supported AI agents. A user can work from Claude, ChatGPT, Copilot, or another supported agent and ask it to perform Reprise tasks as part of a broader workflow.

For example, a product marketer could prepare launch messaging, then ask the same agent to create the initial tour structure and guidance for that release. The resulting Product Tour remains in Reprise, where the team can review, edit, approve, publish, and measure it.

Can buyers view a Product Tour without accessing the product?

Yes. A published Product Tour gives buyers a product experience without requiring credentials or access to the company's live environment. This is useful when the application sits behind a login, when real customer information cannot be exposed, or when the company wants to present a controlled story rather than an unpredictable live account.

The finished tour can be shared as a standalone experience or placed inside other buyer-facing destinations supported by Reprise, including Flows and Deal Rooms.

Where can Reprise Product Tours be used?

Product Tours can support the buyer before, during, and after a sales conversation. Marketing teams can place them on websites and landing pages or include them in campaigns. Sales and solution engineering teams can use them during calls and send them afterward as a leave-behind. Customer teams can use guided experiences for education and onboarding.

Product Tours can also become components inside Reprise Flows and Deal Rooms, allowing the same approved product experience to support a larger, personalized buyer journey.

What can teams customize inside a Product Tour?

Teams can shape the content, guidance, visuals, branding, and interactive behavior of the experience. Depending on the captured format and available controls, this can include editing text and images, adding guides and hotspots, inserting media, creating forms or welcome screens, adjusting themes, and linking interactions to the correct next step.

The central idea is control: create a product story, start with AI when it is useful, and then refine the result with whatever level of detail the experience requires.

How are Product Tours different from Application Clones?

A Product Tour is designed to guide the buyer through a known story. It uses explanations, prompts, and a curated path to show specific workflows or value. It is well suited to websites, campaigns, sales follow-up, training, and other situations where the company wants the experience to communicate a particular message.

An Application Clone is designed for more open exploration. It recreates a controlled, high-fidelity version of the application so a presenter or buyer can move through it more freely. Product Tours explain a story step by step; Application Clones provide a broader environment for live demonstrations and deeper evaluation.

Can the AI Tour Guide answer questions during a Product Tour?

Yes. Reprise can place the AI Tour Guide beside the Product Tour so buyers can ask questions while they explore. This makes the experience more responsive than a fixed walkthrough and allows buyers with different interests to get additional context without leaving the tour.

The guide answers from approved product and demo context, so the experience stays controlled while adapting to each buyer's questions.

How do teams keep Product Tours current?

Product Tours are reusable assets that can be edited and republished as the product, messaging, or audience changes. Instead of recording an entirely new video or rebuilding every experience from the beginning, the team can update the affected screens, guidance, or interactions and publish the revised version.

Teams typically organize approved tours by product, use case, audience, or region and define ownership for major updates, so the library stays current as the program grows.

What can Reprise track after a tour is published?

Reprise provides engagement information that helps teams understand how buyers interact with published experiences, including views, clicks, completion, time spent, form activity, and engagement with specific steps or assets.

That information helps marketing improve conversion paths, helps sellers prepare follow-up, and helps product marketers understand which stories create the most interest. See Analytics and Integrations for the current list.

Are Product Tours suitable for enterprise teams?

Yes. Product Tours are designed to be reusable across teams while supporting enterprise requirements around access, brand consistency, security, publishing, and measurement. A centralized library helps teams find approved experiences instead of creating competing versions for every request.

The experience scales from one creator to a governed demo program. Certification details and technical requirements live on the Security page.

Let buyers experience the product before the next call

Icon of a white pencil drawing on a diagonal surface on a black background.

Create a guided Product Tour, publish it anywhere, and give every buyer a clear path through your product.

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