Customer Story
Product Tours, Sales Leave-behinds
Software
Hireology helps companies build and retain the best teams. Their software, which is purpose-built for organizations spread across multiple locations, helps decentralized teams stay in sync as they increase applicant quality, decrease time to hire and onboard, and nurture employee engagement.
With the rapid rise of product-led growth (PLG) models in recent years, Hireology realized that showcasing their product throughout the buyer journey would enhance the customer experience while improving go-to-market (GTM) efficiencies. Today, they use product tours built on Reprise to tell a consistent, product-led story across the customer journey, leading to 50% faster sales cycles.
Hireology’s Senior Vice President of Revenue worked with the Growth and Product Marketing teams to evaluate product tour solutions that would meet a few key criteria:
After researching several interactive demo and product tour platforms, the team selected Reprise, which stood out as being easy to use, yet simple and straightforward to customize. Reprise also offered strong professional education and customer support to help users get over the early learning curve.
Reprise’s CSM-guided onboarding program, including a weekly checklist and themed Best Practice check-ins, along with hands-on training exercises and Certification through Reprise Academy, allows users to learn at their own pace with enough structure and support to ensure their success.
Product tours built with Reprise feel high fidelity while allowing for fine-tuned customization that can be tailored to products in different industries, to highlight specific features, etc. And Reprise’s Hubspot integration ensures that Hireology can regularly measure its impact on sales cycles and GTM process.
The platform was initially chosen to power product tours at the top of funnel, and its use quickly expanded in the form of leave-behind sales enablement assets. The Hireology team has built seven product tours that are featured across their website to showcase different solution sets, and eight additional leave-behind product tours that dive into specific feature sets for key audiences.
Reprise makes it easy for Hireology to quickly update product collateral so that it showcases the latest innovations in a scalable way without relying on long documents or Powerpoint decks with screenshots. This is important for the fast-paced team that’s constantly shipping new features; with Reprise’s ability to publish updates in a single click, the team can make sure their Sales organization is using the latest messaging and product information.
Hireology’s strategy to use product tours to drive growth is working.
