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How to Integrate Storytelling Within Your Sales Demo

Topics discussed include:
  • Leveraging closed won ops, customers stories, and discovery to craft your story

  • What are the differences between the demo an AE delivers versus an SE

  • How to tell a cohesive, consistent story across AE and SE demos

  • Value engineering and prospecting with customer stories

  • How to gauge whether your story is resonating

  • How to collaborate with your SE on demo creation

About the Video
How are you making your sales demos resonate with your prospect? Whether you are an AE in sales delivering a discovery demo or a sales engineer delivering a more mature demo, being able to craft and execute a compelling story is key to success. In this webinar, you will learn how to craft compelling stories that map to the type and stage of the sales demo you are delivering.

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