As demo automation tools have evoled and matured, so have the Demo Programs that build the necessary process, structure, and governance around their use in the go-to-market operation. In the latest Tech Sales Advice episode, Chris White is joined by a Field Engineer Leader who has led the charge on building out a successful Demo Program. Ashita Saluja is the Senior Director, Field Engineering Strategy & Scale at Databricks. She has overseen the implementation and roll out of a Demo Program that has made an enormous impact on their SE organization’s productivity.
