The 2025 Sales Demo Report

Discover the real state of sales demos in 2025.

Today’s buyers don’t just want a pitch — they want to see the product. But as over 350 sellers revealed, demos are harder, riskier, and more high-stakes than ever. A single bad demo can sink the deal, while a great one can win it outright.

In this data-driven report, you’ll learn how sales teams are navigating the demo moment of truth, and what separates the top performers from the rest.

Inside, you’ll discover:

• Why 81% of sellers admit they’ve lost a deal because of a bad demo
• The hidden cost of complexity (and why 46% avoid showing certain features live)
• How SEs deliver stronger demos, but why AEs need to own the early ones
• Why only 1 in 4 teams demo on the first call (and how that hurts win rates)
• Why personalization works, but remains one of the biggest time-drains in sales
• Practical recommendations to build more reliable, scalable, and effective demo environments

Download the 2025 Sales Demo Report and get a clear, actionable look at how to turn demos into your competitive advantage.