B2B buyers' expectations have changed, and they have zero tolerance for digital inconvenience.
Having a complex product is no longer an excuse, either. Buyers expect to be able to experience your product on their own terms without needing to peer through a tiny glass window from the outside.
It's time to let them in!
In this session from the Product Marketing Summit on October 19, 2022, Evan Powell discussed why product marketers, more than ever, are positioned to be the heroes B2B buyers need.