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Demo Diaries: Ep 030 | “Sending The Right Signals When Conducting a Demo”

: In this episode, I interview Alex Retter, Director, Sales Engineering – US South at Cisco. Alex provides tips, insights, and strategies that only a seasoned pre-sales engineering leader could!

Listen to Full Interview on Spotify

Watch Full Interview on YouTube

Watch Video Highlights

Focus On Product Adoption From The Very First Meeting

Get A Good Champion And Give Them “Stories” To Share Within The Company

— Social Handles

‍ Expert’s Linkedin:

Company’s Linkedin:

— Company Overview

Cisco (NASDAQ: CSCO) provides hardware, software, and service offerings that are used to create the Internet solutions that make networks possible.

Company’s Website:

— Demo Diaries focuses on interviewing top sales, marketing, and revenue leaders around demo best practices and related topics. #DemoDiaries​​​​ #SalesEngineering​​​​ #SaaS​​​​ #Sales​​​​ #PreSales​​