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Demo Diaries: Ep 034 | “As A Vendor, Who Is The Demo About, You or Your Client”

: In this episode, our host Jorge L Soto interviews the legendary Peter Cohan, who is the Founder and Principal of The Second Derivative. Peter’s also considered one of, if not the premier authority on software demonstration skills.

He’s the author of Great Demo!, a book that provides methods to create and execute compelling demonstrations.

If you’re a stakeholder who does demos, this is a must-watch episode!

Listen to Full Interview on Spotify

Watch Full Interview on YouTube

Watch Video Highlights

Suspending Disbelief In Your Demo

Reframing Your Questions To Find Out What The Customer Actually Wants

— Social Handles

‍ Expert’s Linkedin:

Company’s Linkedin Group:

— Company Overview

Great Demo! Workshops (1-Day, 1.5-Day, 1.75-Day and 2-Day lengths) provide sufficient time for the participants to learn and practice the skills through in-class role-play exercises.

Participants will be able to deliver a highly compelling, customer-focused demo when they leave the Workshop and have the ability to develop future demos using the same process.

Company’s Website:

— Demo Diaries is hosted by Reprise’s own Jorge L Soto and focuses on interviewing top sales, marketing, and customer success leaders around demo best practices and related topics.

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