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Demo Diaries: Ep 047 | “No One Wants To Be Sold To”

: In this episode, our host Jorge L Soto interviews Bryan Elsesser, VP of Sales at SaaStr.


This former opera singer turned sales leader breaks down topics such as how to leverage product-led growth to enable your sales team!


Listen to Full Interview on Spotify

  Watch Full Interview on YouTube

 Watch Video Highlights

PLG Won’t Take Your Sales Job but Will Actually Enable It


— Social Handles

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Company’s Linkedin:


Company Overview

SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs. Our goal is to help everyone get from $0 to $100m ARR with less stress and more success. With do that with a combination of industry-leading content and community connections.

The SaaStr Annual is the largest non-vendor event in the industry. SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Echosign founder Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign.

This led to our first meet-ups in 2014, the first SaaStr Annual in 2015, the industry’s leading podcast in 2016, the first coworking space in 2017, and the first learning management system for SaaS CEOs in 2018. To continue expanding and serving the community, SaaStr has grown its offerings to include regional and global events, a co-selling space, an investment fund, and an automated e-learning platform.

SaaStr has been named one of the Top 100 Blogs for Entrepreneurs but Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times. Jason has been named by Business Insider to the 32 Most Powerful People in Business Technology.

Company’s Website:


— Demo Diaries focuses on interviewing top sales, marketing, and customer success leaders around demo best practices and related topics.


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