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Demo Diaries: Ep 049 | “If the Demo Is So Important, Why Not Customer”

: In this episode, our host Jorge L Soto interviews Alex Valentine, who is Sales Engineering Director for the Americas and EMEA at

Alex reminders us that we must solve business problems and not just show cool features. He really digs into how to execute presales demos properly which results in higher wins rates.

If you’re a presales professional looking to step up your demo game, this is a goodie for ya!

Listen to Full Interview on Spotify


Watch Full Interview on YouTube

 Watch Video Highlights

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— Social Handles

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— Company Overview

Harness is a rapidly growing startup that is disrupting the software delivery market. We are building an intelligent software delivery platform that enables engineers to deliver software faster, with higher quality, and less effort.

The Harness Software Delivery Platform includes Continuous Integration, Continuous Delivery, Continuous Efficiency, Continuous Verification, and Continuous Features. The platform is designed to help companies accelerate their cloud initiatives as well as their adoption of containers and orchestration tools like Kubernetes and Amazon ECS.

Company’s Website:

— Demo Diaries focuses on interviewing top sales, marketing, and customer success leaders around demo best practices and related topics.

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