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Demo Diaries: Ep 055 | “Sales Engineering Means You Are a Master of the Product”

: In this episode, our host Jorge L Soto interviews Amber Fallon, Sales Engineer at Ometria.

Amber is a rockstar sales engineer who reminds us that SEs need to be product experts and not scripted robots!

They need to do audience-specific demos, whiling sticking to the basics…

Listen to Full Interview on Spotify


Watch Full Interview on YouTube

— Social Handles

‍ Experts’ Linkedin:

Company’s Linkedin:


— Company Overview

Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages throughout the customer journey.

Our solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more.

Ometria’s proven approach to accelerating revenue – our Retail Success Model™ – is a first-of-its-kind data science model for driving CRM growth in retail.

It combines four proprietary AI algorithms that analyse a retailer’s CRM performance and deliver a bespoke marketing plan for reaching their revenue goals.

Company’s Website:


— Demo Diaries focuses on interviewing top sales, marketing, and customer success leaders around demo best practices and related topics.