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Demo Diaries: Ep 067 | “The Power of Positioning in a Competitive Sales Space”

: In this episode, I interview J.R. Goldman, Lead Sales Engineer, US Commercial at Citrix.

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— Company Overview

Citrix provides technology that empowers organizations to #UnlockPotential & deliver a better employee experience. Our goal is to give people the space to succeed & do their best work – wherever they are. Our platform brings intelligence, virtualization, workspace and app delivery, a zero-trust security approach, and data analytics together into a seamless experience that fosters innovation, resilience, and business continuity.

From enabling sustainable remote work models to streamlining the journey to multi-cloud, Citrix helps securely deliver how work gets done today and in the future.

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— Demo Diaries focuses on interviewing top sales, marketing, and customer success leaders around demo best practices and related topics.