How Interactive Demos Are Redefining the Buyer Journey — New Insights from Gartner

Buyer expectations are shifting fast. Prospects now expect to see product value instantly, and traditional live demos alone can’t always keep up. According to the latest thought leadership report from Gartner, “How to Maximize Buyer Journey Impact With Interactive Demos” (David Yockelson, Dan Gottlieb, Sept 2025), product marketers and sellers must align interactive demo strategies with every stage of the buying journey to shorten cycles and improve engagement.

Gartner notes that “changes in buyer behavior require product value to be showcased more quickly than possible via traditional ‘live’ production demos.” The report highlights that “product experiences help prospective users and buyers to effectively and swiftly see the value of products.”

We feel Reprise shares this vision — empowering go-to-market teams to deliver interactive product experiences that span the full funnel. As Gartner observes, it is critical to choose the right demo type and craft the right demo content for every buying job as different interactive demo types address different audience needs at different points within a buying process.

In the report, Gartner recognizes Reprise for its ability to help organizations connect interactive demos seamlessly across marketing, sales enablement, and beyond.

The bottom line? Interactive demos are no longer a nice-to-have, they’re a strategic necessity. Whether your goal is top-of-funnel engagement or bottom-funnel conversion, the right demo platform can create consistent buyer experiences and measurable sales impact.

Want to read the full report? You can access your copy here.

Source: Gartner, “How to Maximize Buyer Journey Impact With Interactive Demos,” David Yockelson, Dan Gottlieb, 4 September 2025.

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