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The Product-Led Revenue Show, EP 014 | “Product-Led Growth Still Needs a Sales Team”

🎙: In this episode, our host Jorge L Soto interviews Olof Mathé, Co-founder & CEO at Mixmax.

There is a lot of misunderstanding within the business world that product-led growth means that there will be no sales team. And sales teams are freaked out when they hear that their company is going product-led.

I’m here to calm your worries salespeople, product-led growth includes sales teams on most occasions. And in fact, the combination of product-led growth with direct-sales people has been the secret sauce for some of today’s most successful B2B brands.

In this conversation,Olof explains Mixmax’s journey as a PLG company at its core, and how their users pulled them up market.


🎙 Listen to Full Interview on Spotify
📺 Watch Full Interview on YouTube


— 👉🏽 Social Handles 👈🏼

🧑🏻‍💼 Expert’s Linkedin:

🏢 Company’s Linkedin:

— Company Overview Mixmax, the leading sales engagement platform for businesses using Gmail, helps revenue teams accelerate revenue at every stage of the customer journey. We amplify AEs, CSMs, and anyone in a customer-facing role, not just the SDRs.

By automating repetitive tasks and organizing their daily workflows, we increase reps’ productivity and empower them with the tools they need to do what they do best: sell. Mixmax customers see a positive ROI in less than 6 months and go live in less than 1 day.


🏢 Company’s Website:


— 💻 The Product-Led Revenue Show is a podcast focused on highlighting technology’s top marketers, revenue, and product leaders, who share best practices around product-led growth and b2b marketing!


#ProductLedGrowth #PLG #PQL #SaaS #ProductLedRevenue