The Product-Led Revenue Show, EP 03 | “Importance Of Building A Brand That Resonates with Customers”
🎙: In this episode, our host Jorge L Soto interviews Brooke Burdge, SVP of Marketing at Attentive. Brooke’s one of the top marketers within technology today. She joined Attentive early and has scaled the brand and marketing effort for the SMS marketing rocketship!
During this conversation, Brooke breaks down the recent rebranding effort at Attentive and the concept of “product-led branding”.
🎙 Listen to Full Interview on Spotify
📺 Watch Full Interview on YouTube
📺 Watch Video Highlights
Why It’s Important To Focus On Brand Building As Early As Possible
You Must Define Your Company’s “Why”
— 👉🏽 Social Handles 👈🏼
🧑🏻💼 Expert’s Linkedin: https://www.linkedin.com/in/brookebur…
🏢 Company’s Linkedin: https://www.linkedin.com/company/atte…
— Company Overview Attentive® is the most comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences.
Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 3,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI.
🏢 Company’s Website: https://www.attentivemobile.com/
— 💻 The Product-Led Revenue Show is a podcast focused on highlighting technology’s top marketers, revenue, and product leaders, who share best practices around product-led growth and b2b marketing!