Reprise is a demo platform. Storylane is a tour tool.
Last updated: October 2026. Feature details are based on each vendor's published product information.
What each platform includes, based on each vendor's published product information, October 2026.
| Feature | Reprise | Storylane |
|---|---|---|
| Getting started | ||
| Set up data injection and clones yourself | ✓ No vendor tickets | ✗ No injection or clones |
| Data Injection | ||
| Inject prospect data into your live app during a call | ✓ Every plan | ✗ Not offered |
| AI-generated data for charts, tables and KPIs | ✓ One prompt fills every screen | ✗ Not offered |
| Saved prospect datasets, reused across demos | ✓ Every plan | ✗ Not offered |
| Product Tours | ||
| HTML capture and editing | ✓ Every plan | ◐ Growth plan and up |
| Presenter notes for live calls | ✓ Every plan | ◐ Growth plan and up |
| Custom HTML editing | ✓ Every plan | ◐ Growth plan and up |
| Custom CSS and JavaScript injection | ✓ Every plan | ◐ Growth plan and up |
| Application Clones | ||
| Clone of your app's core functionality | ✓ Enterprise plan | ✗ Not offered |
| Offline clone player | ✓ Enterprise plan | ✗ Not offered |
| Data Injection on your clone | ✓ Enterprise plan | ✗ Not offered |
| Demo Flows and Sales Rooms | ||
| Branching journeys with demos, video and forms | ✓ Teams plan and up | ◐ Hubs, Premium plan and up |
| Sales room with shared plan, conversation and history | ✓ Teams plan and up | ◐ Hubs, Premium plan and up |
| AI that builds the demo | ||
| Agent creates new data injection points from a prompt | ✓ "Change the data on this page" | ✗ Not offered |
| Agent sets up your clone: loading, login and state | ✓ "Make this page load" | ✗ Not offered |
| Advanced tour edits from a prompt | ✓ HTML, CSS and JS from a prompt | ◐ Text and HTML edits |
| AI builds a multi-asset flow from one prompt | ✓ Agent builds the flow | ◐ AI-generated hubs |
| AI writing for steps and guides | ✓ Every plan | ✓ Every plan |
| Your own agent | ||
| MCP server | ✓ 100+ tools on all plans | ◐ Starter plan and up, limited scope |
| Build tours, data and clones from your own agent | ✓ Every product through MCP | ◐ Limited scope |
| Platform admin from your agent (folders, audit logs) | ✓ Every plan | ✗ Not listed |
| Custom analytics through MCP | ✓ Tours, data and clones | ◐ Tour analytics |
| AI that presents the demo | ||
| AI voiceovers and video avatars | ✓ Every plan | ◐ Starter plan and up |
| AI translation | ✓ Every plan | ◐ Premium plan and up |
| AI avatar led demos | ✓ Built in | ◐ Separate product (RepX) |
| Analytics, integrations and security | ||
| Demo engagement analytics | ✓ User, session and account | ✓ Every plan |
| HubSpot, Salesforce and Marketo integrations | ✓ Every plan | ◐ Premium plan and up |
| SSO | ✓ Growth plan and up | ◐ Premium plan and up |
| SOC 2 Type II | ✓ Certified | ✓ Certified |
| ISO 27001 | ✓ Certified | ✗ Not listed |
✓ Included · ◐ Limited, add-on or higher plan only · ✗ Not offered
Large enterprises run on Reprise, but the platform is built for every team that shows the product. Marketing embeds interactive demos on the website and in campaigns. Sales sends personalized demos before and after every call. Presales and solutions engineers run live demos on prospect data and hand buyers a working sandbox. Customer success uses tours and clones for onboarding and training.
Most demo AI fills in data or rewrites text in a demo someone already set up. Reprise's native AI agent sets up the demo itself: new data injection points, clone setup, custom JavaScript and full Demo Flows, from a prompt. Start with a prompt and go as deep as your demo needs: sales engineers get full engineering control over how the demo works with your app, and the same agent handles the heavy lifting alongside them. Your demo keeps up with every release, with no vendor tickets.
Reprise uses AI at every layer of the demo. AI voiceovers and video avatars give any tour a presenter without a recording session, and AI translation localizes demos for buyers in every region, narration included. The built-in AI Tour Guide answers buyer questions inside the demo, navigates and highlights features, with no separate product to buy.
Claude, ChatGPT, Copilot and other MCP clients connect to Reprise and build demos in conversation. More than 100 tools cover Product Tours, Data Injection, Application Clones and platform administration, so anything you can do in the Reprise app you can do from your agent. One conversation can capture an app, swap in a prospect's data, rebrand the tour and return a launch link.
Tell the AI agent what you need, like "make me a dataset for my 4pm call with Northwind," and Data Injection fills your live application with it. Charts, tables, KPIs, hovers and drill-downs update across the whole app, so every screen tells the same story. Saved datasets switch industries in one selection, and nothing is ever written to your backend. Storylane does not offer live data injection.
Capture your product as fully editable HTML, included in every package. Add guides, branching, personalization variables and embedded video and audio, then share by link or embed the tour on your website. Tours are captured in your own browser, so your product looks exactly as it does for customers, custom themes included.
Application Clones reproduce your application's core functionality down to the code. Buyers click, fill in forms and complete real workflows in a sandbox that runs independently of production and works offline. Storylane does not offer application clones: its sandbox is a standalone tour, not a working copy of your product.
Demo Flows connect product tours, videos, forms and buyer choices into one journey. Each buyer picks what matters to them, lands on the right demo and sees a clear next step. Embed a Flow on your website or send it as a leave-behind after a call.
Give every deal a branded Sales Room with demos, content, a shared plan, buyer conversations and room history. Buyer questions reach your team in Slack, the whole buying committee works from one link, and Sales Rooms are included in every package.
Track engagement by user, session or account, compare demo performance over time and capture leads and buyer intent. Native integrations with HubSpot, Salesforce, Marketo and Google Analytics send demo activity to the systems your team already uses, with custom API support for everything else.
Reprise is SOC 2 Type II and ISO 27001 certified. Role-based access control comes with every plan and SSO is available from the Growth plan and up, along with folder-level permissions, version history and delivery through a dedicated global CDN.
Choose Reprise if you want one platform for every demo motion: async tours for marketing, personalized demos for sales, live data and sandboxes for presales, and onboarding for customer success, all built and maintained by AI and by your own agents.
Storylane fits teams that only need simple guided tours. As soon as you need live data on your real product, true application clones, Sales Rooms or an MCP that reaches every part of the platform, Reprise is the stronger choice.
Storylane is a guided product tour tool. Reprise is a complete demo platform that covers every way a team shows its product, from live calls to self-guided tours to hands-on sandboxes.
Reprise Data Injection puts live, prospect-specific data into your real application during a call. Product Tours capture your product as fully editable HTML, and Application Clones reproduce it down to the code as a working sandbox. Demo Flows and Sales Rooms deliver every demo to the buyer in one branded journey.
Reprise's native AI agent and its MCP server, with more than 100 tools, build and manage every part of it. Any team can start with a prompt and have a working, personalized demo in minutes instead of days, and go as deep as the demo needs.
No. Enterprises like Databricks and ServiceNow run on Reprise, but the platform is built for every team that shows the product, at any company size.
Marketing embeds interactive demos on the website and in campaigns, captures leads and sees which accounts engage. Sales sends personalized demos before and after every call and shares them in a Sales Room. Presales runs live demos on prospect-specific data and hands buyers a working sandbox. Customer success uses tours and clones for onboarding and training.
Anyone can start with a prompt, and sales engineers get full engineering control when a demo needs it, with the same AI agent handling the heavy lifting alongside them. See Reprise solutions by team.
Yes. Anyone who can use a browser can build a Reprise demo, and most teams have a working demo in minutes.
Capture your product with the Reprise browser extension, then ask the built-in AI agent to do the rest: generate realistic data, edit text and screens, add guided steps and publish a share link. The agent can even build a whole tour from a written storyboard.
Everything stays editable, from text, images and UI elements to hotspots, multi-chapter product tours and global find-and-replace. Sales engineers get full engineering control over how the demo works with their app, including integrations, API calls, configuration and custom CSS and JavaScript, and the same agent handles the heavy lifting alongside them.
Yes. Reprise Product Tours support AI narration and video avatars, and tours can be translated for buyers in other regions.
AI in Reprise goes beyond presentation. The built-in AI Tour Guide answers buyer questions inside the demo, navigates to the right screen and highlights the feature being discussed, with no separate product to buy.
Under the demo, AI data generation fills charts, tables, KPIs and dropdowns with realistic, prospect-specific data, so every screen tells the buyer's story.
Yes. The Reprise MCP server connects Claude, ChatGPT, Copilot and other MCP clients to Reprise, so your team can build and run demos from the assistant they already use.
It exposes more than 100 tools across Product Tours, Data Injection, Application Clones and platform administration. Anything you can do in the Reprise app, you can do from your agent, including platform operations such as shared assets, folders and audit logs.
In one conversation, an agent can capture an application, swap in a prospect's data from call notes, rebrand the tour, add guided steps and return a launch link.
Yes. Reprise Data Injection puts prospect-specific data into your real application during a live call. Storylane does not offer live data injection.
It takes one prompt. Ask the AI agent for the data you need, such as a healthcare dataset or revenue that stays flat and then triples, and it fills charts, tables, KPIs, dropdowns, hovers and tooltips across the whole app, so every screen tells the same story. Saved datasets switch industries in one selection, and variables carry a prospect's company name and numbers into every screen.
Nothing is ever written to your backend. Actions like deleting a row look real in the demo while production never receives the request, and turning the dataset off returns the app to how it was.
Yes. Reprise Application Clones give buyers a sandbox that looks and behaves like your real product.
Clones reproduce your application's core functionality down to the code. Buyers click, fill in forms and complete real workflows, and the clone keeps what they enter. It runs independently of production and works offline.
Your agent can create a clone, fix a screen and publish the link, and the same Data Injection dataset works in both your live app and your clone, so the data story stays consistent everywhere you demo.
Yes. Reprise is SOC 2 Type II and ISO 27001 certified. Role-based access control comes with every plan, and SSO is available from the Growth plan and up.
Access is controlled down to the folder, so each team sees only the demos it should. Version history, draft and published separation, and domain-locked embedding keep demos under control as libraries grow.
Demos are delivered through a dedicated global CDN. See enterprise scale and security.
