Reprise Flows

Turn every demo asset into the next right step

Connect interactive demos, videos, buyer choices, forms, and follow-up actions into one personalized experience. Let each buyer show you what matters, then guide them to the most relevant product story.
A playable Reprise Flow: a short introduction, a question about what you want to explore, the matching Product Tour, a form, and a thank-you step. The path map beside it shows which branch you took.

This is a Reprise Flow. Pick what you want to explore and the path changes; pick again at the end to see a different one.

A Reprise Flow connects demos, videos, buyer choices, forms, and next steps into one personalized experience.

How it works

Describe the path. See it appear.

Tell the agent what the experience should do and which approved assets to use. The canvas appears, and the buyer journey plays exactly as drawn.

A prompt describing the Flow, with the complete canvas appearing behind it: intro video, three demos in a grid, a HubSpot form, and a thank-you video
01

Start with the outcome

Tell the native agent what the experience should do, which approved assets to use, and how the buyer should finish.

An approved asset folder selected in the builder, with its Product Tours, videos and files placed as named nodes on the canvas
02

Use the approved asset set

Let the agent reference the Product Tours, Application Clones, videos, questions, and File Assets already organized in a folder.

The instruction Replace the asset list with a buyer-priority choice, and the canvas updating to a choice node that branches to three Product Tours
03

Refine the buyer path

Use buyer input or supported context to decide which content appears next.

A HubSpot form node added after the Product Tour, followed by a thank-you page, shown on the canvas and in the buyer experience
04

Add the conversion step

Place a native Reprise, HubSpot, or Marketo form after the relevant product experience, followed by a clear thank-you state.

The publish control in the foreground and the polished buyer-facing Flow in a browser behind it
05

Publish the experience

Publish the Flow and share it through the supported link, embed, campaign, follow-up, or Deal Room destination.

Three levels of creation

Build in three levels

Use AI to accelerate the first structure without giving up control over the assets, logic, and buyer experience.

An in-app prompt asking for a follow-up Flow ending in a HubSpot form, with the resulting nodes and connections on the canvas behind it

Build with the native Reprise agent

Describe the audience, available assets, desired journey, and next action to the native Reprise agent. It can create the initial structure directly on the Flow canvas.

A request based on call notes in a preferred agent on one side, and the editable Reprise Flow it produced on the other

Build through your preferred agent

Use Reprise MCP from Claude, ChatGPT, Copilot, or another supported agent. Let the agent use account, call, campaign, and asset context to assemble a relevant Flow inside the workflow the team already uses.

One asset on the canvas replaced with another, and the buyer preview beside it updating immediately

Refine everything with or without AI

Inspect the generated canvas, then adjust the assets, order, descriptions, forms, and final actions with or without AI.

Multi-asset orchestration

Bring the whole product story into one experience

A Flow can combine the product experiences and supporting content needed to move a buyer from introduction to action.

Use a short video to frame the problem. Let the buyer choose what matters. Show the matching Product Tour or Application Clone. Add supporting content only where it helps. End with the right next step.

Five asset types on the canvas with a Product Tour as the largest node, an Add to Flow control in the foreground, and the buyer experience updating with the new step
A buyer-choice step in the published experience, with the matching branch lighting up on the canvas behind it
Buyer-directed paths

Let the buyer choose what matters

Instead of forcing every visitor through the same sequence, ask a focused question and use the response to guide the buyer toward the most relevant product experience.

A choice can reflect the buyer's priority, role, industry, use case, challenge, or level of technical depth. The result is a shorter, more useful journey that feels designed for the visitor.

The buyer does not receive more content. The buyer receives the right path through it.

Conversion

Turn product interest into the next action

Place the conversion step after the content that creates the interest. Ask for contact information, offer a meeting, route the buyer to a trial, or continue into another approved experience.

Flows makes the next action part of the journey instead of sending the buyer away to find it. Intro video → buyer choice → relevant Product Tour → HubSpot form → thank-you page.

A Product Tour completing and revealing a HubSpot form, then a thank-you page with one next action
One standard Flow duplicated into three versions for different audiences, with only the changed nodes highlighted
Reuse

Reuse the structure. Personalize the journey.

Start from an approved Flow and adapt it for another product, campaign, audience, event, or deal. Replace one asset, change a branch, adjust the introduction, or use a different form without rebuilding the full experience.

This gives marketing, sales, and solution engineering a consistent foundation while leaving room for the buyer context that makes the experience relevant.

Context

Build a Flow from the context your team already has

The most useful journey begins with the buyer context already captured in call notes, campaign data, CRM information, or an agent conversation.

Use Reprise MCP to make supported Flow-building actions available to a preferred agent. The agent can propose the assets and path, while the team reviews and controls the final experience in Reprise.

A short call summary, the agent request built from it, and the editable Flow it proposed, shown as three separate steps
Where Flows are used

Use one Flow across the buyer journey

A Flow embedded on a website page, opening on the buyer-choice step

Website and campaigns

Let prospects choose the product story that matters to them, then move directly into the next conversion step.

One Flow link opening an introduction, the relevant demo, and a follow-up action

Events and outbound

Use one link to connect an introduction, the relevant demo experience, and a clear follow-up action.

A guided leave-behind Flow shared after a call, packaging the assets discussed

Live-call follow-up

Package the assets discussed on the call into a guided leave-behind the champion can revisit and share.

A reusable company-level Flow that introduces Reprise, asks what the buyer wants to explore, and routes to the matching content

Standard Reprise leave-behind

Create a reusable company-level Flow that introduces Reprise, asks what the buyer wants to explore, routes to the matching premade content, and ends with a form or next step.

Why Reprise

From demo assets to a connected Reprise journey

Flows sits between the product experience and the ongoing deal. Data Injection prepares the right data story. Product Tours and Application Clones deliver the product experience. Flows connects those assets into a personalized path. Deal Rooms organize the continuing deal content and follow-up.

Each remains a distinct Reprise product. Their connection is the platform advantage: Reprise can orchestrate the actual product experience, not only the content around it.

Reprise turns the product experiences your team already builds into a personalized journey that guides the buyer toward the next right step.

The Flow canvas at the center; on the left Data Injection preparing a Product Tour, on the right the published Flow inside a Deal Room
Enterprise journey operations

Built for enterprise journey operations

Create, govern, publish, and measure Flows across teams, products, campaigns, regions, and buyer audiences.

The Flow template library with approved structures for campaigns, follow-up, launches and events

Approved Flow templates

Give teams reusable structures for common campaigns, follow-up, launches, events, and sales motions.

Asset selection limited to approved Product Tours, Clones, videos and forms

Asset governance

Control which approved Product Tours, Clones, videos, forms, and other assets can be used.

Access settings for a Flow: who can build, edit, approve, publish and view

Access and publishing control

Use role-based and folder-level controls to define who can build, edit, approve, publish, and view each Flow.

Flow analytics showing which path buyers chose, where they stopped, and form submissions

Analytics and integrations

Measure engagement across the journey and connect supported buyer signals to the systems used by sales and marketing. See Integrations.

Flow questions

A complete explanation of Reprise Flows

What is a Reprise Flow?

A Reprise Flow is a buyer-facing journey that connects demos, videos, questions, forms, and next steps into one experience. The team arranges the assets and logic on a visual canvas, then publishes the resulting path for the buyer.

A Flow can be linear or branch based on buyer input and supported context. It is designed to guide the buyer from introduction to the most relevant product experience and then toward an appropriate next action.

How is a Flow different from a Product Tour?

A Product Tour is a guided, interactive experience inside or around the product. It explains a specific workflow or story using captured product screens, guides, hotspots, media, and interaction.

A Flow orchestrates multiple assets and steps. A Product Tour can be one part of a Flow alongside video, buyer questions, forms, or other content. The Product Tour explains the product story; the Flow decides where that story appears in the wider buyer journey.

How is a Flow different from a Deal Room?

A Flow guides a buyer through a designed sequence or branching journey. It controls what appears next based on the structure and choices in the experience.

A Deal Room is the ongoing destination for deal-specific content, participants, and follow-up. A Flow can be shared through or included with a Deal Room, but each serves a different purpose.

What can be included in a Flow?

A Flow connects supported Reprise demo assets and other interactive steps: Product Tours, Application Clones, videos and narrated content, buyer questions and selectable choices, forms, CTAs, File Assets from approved folders, and completion pages.

Product Tours and Clones play as native parts of the journey rather than as links out of it.

Can a Flow show different content to different buyers?

Yes. A Flow can use branching to route buyers toward different content based on a choice or other supported condition. A buyer interested in data personalization can receive a Data Injection tour while a buyer focused on shareable walkthroughs receives a different experience.

The example at the top of this page is exactly that: one question, three paths, one shared ending.

Is a priority grid a Reprise feature?

No. A priority grid is one example of a buyer-choice component that can appear inside a Flow. The capability is the ability to add an interactive decision point and route the buyer toward relevant content.

How the choice looks is a design decision inside the Flow, not a separate product capability.

Can a Flow include a HubSpot form?

Yes. Flows support native Reprise forms as well as HubSpot and Marketo forms, so the conversion step can write straight into the systems your sales and marketing teams already use.

The example Flow on this page uses a HubSpot form followed by a thank-you page.

Can a Flow be created without AI?

Yes. AI is not required to customize and improve the finished experience. Teams can inspect the canvas and use the editing controls to adjust the assets, order, descriptions, forms, and output.

The experience becomes significantly faster with the native Reprise agent, which creates the initial structure from a plain-language prompt. Teams can also use a preferred agent through Reprise MCP, then review and refine the result in Reprise.

How does Reprise MCP work with Flows?

Reprise MCP makes supported Flow-building actions available to compatible AI agents. A team can work from an agent that already has account, call, campaign, or asset context and ask it to propose or create a buyer journey.

The Flow remains in Reprise, where the team can inspect the canvas, change the assets and logic, approve the output, publish it, and measure engagement.

Can the same Flow be reused for several audiences?

Yes. Teams can use an approved Flow as the starting structure for multiple campaigns, products, industries, personas, regions, events, or deals. They can replace selected assets, change a branch, adjust the introduction, or use a different conversion step while preserving the main journey.

Approved Flow templates in the library give every team the same starting point.

What happens when an asset inside a Flow changes?

Teams can update or replace a Product Tour, Clone, video, form, or other Flow step without rebuilding the entire journey.

Update the asset, review the Flow, and republish; the structure and the rest of the path stay as they were.

Where can a Flow be shared?

Flows support websites, campaigns, events, outbound, live-call follow-up, standard leave-behinds, and Deal Rooms. The published experience gives the buyer one clear entry point into the journey, as a link or an embed.

The same Flow can be reused across those destinations without being rebuilt for each one.

What can Reprise measure inside a Flow?

Flow analytics show which path a buyer chose, which assets they opened, where they stopped, whether they completed the journey, and whether they submitted a form or selected a CTA.

Supported buyer signals connect to the sales and marketing systems your team already uses. See Analytics and Integrations.

What makes Reprise Flows different?

Reprise Flows orchestrate the product experiences already created across the Reprise platform. Product Tours and Application Clones become native parts of a journey alongside videos, questions, forms, and next steps.

Teams can build with native Reprise AI, bring Flow creation into a preferred agent through MCP, and refine the finished canvas with or without AI. The result is more than a video sequence: it is a personalized path from product interest to action.

Turn every product story into a path forward

Icon of a white pencil drawing on a diagonal surface on a black background.

Connect the right assets, let the buyer choose what matters, and guide every experience toward the next meaningful action.

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