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Product Demos and Beyond: A Cornerstone of Modern GTM
Speaker
David Yockelson
Distinguished VP and Gartner Analyst
About the Video
The product demo has evolved from a simple "show and tell" and successful go-to-market teams know that demos are just the beginning of a comprehensive product experience strategy. This session explores the full spectrum of product experiences—from initial demos to interactive trials, proof-of-value engagements, and beyond.