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The State of Demos 2026: Trends Shaping the Year Ahead

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In a world of AI, do we still need humans to give demos?​ We surveyed 500+ Solutions Engineers for the State of Demos 2026 Report to understand the role that AI will play in demo creation and presentation in the year ahead. ​Buyers demand authentic human connection, but the technical burden required to support that connection is overwhelming SE teams.​ Join us as we dig into the findings of the 2026 report, including:​ *The Avatar Trap: Why AI sales reps lose buyers’ trust.​ *AI Prep vs AI Presentation: If not avatars, what are SEs using AI for in the demo process?​ *Realism that Wins Deals: How SEs are building high fidelity, customized demos at scale to accelerate deals.

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