Reprise and Storylane both help go-to-market teams build interactive demos. The difference is how far each platform goes. Storylane focuses on guided product tours. Reprise covers the full demo lifecycle in one platform: Data Injection for live calls, Product Tours for async and website demos, Application Clones for hands-on sandboxes, and Demo Flows and Sales Rooms to deliver them.
Reprise's native AI agent and full MCP server build and edit all of it. With Reprise, marketing, sales, presales and customer success teams go from capture to a working, shareable demo in minutes, without waiting on engineering.
Last updated: October 2026. Feature details are based on each vendor's published product information.
What each platform includes, based on each vendor's published product information, October 2026.
| Feature | Reprise | Storylane |
|---|---|---|
| Data Injection | ||
| Inject prospect data into your live app during a call | ✓ Included | ✗ Not offered |
| AI-generated data for charts, tables and KPIs | ✓ At the API level | ◐ AI screen edits |
| Saved prospect datasets, reused across demos | ✓ Included | ◐ Dynamic tokens |
| Product Tours | ||
| HTML capture and editing | ✓ Every package | ◐ Growth plan and up |
| AI voiceovers and video avatars | ✓ Included | ✓ Included |
| AI translation | ✓ Included | ✓ Included |
| Buyer AI that answers questions inside the demo | ✓ Built in | ◐ Separate product (RepX) |
| Presenter notes for live calls | ✓ Every package | ◐ Premium plan and up |
| Custom CSS and JavaScript | ✓ Included | ◐ Custom HTML |
| Application Clones | ||
| Code-level clone of your application | ✓ Included | ◐ Sandbox, Enterprise plan only |
| Offline player | ✓ Every package | ◐ Growth plan and up |
| Demo Flows and Sales Rooms | ||
| Branching journeys with demos, video and forms | ✓ Demo Flows | ◐ Hubs |
| Sales room with shared plan, conversation and history | ✓ Every package | ◐ Hubs, Premium plan and up |
| AI and agents | ||
| AI-assisted demo creation | ✓ Native AI agent | ✓ AI guides and screens |
| MCP server | ✓ 100+ tools across tours, data, clones and admin | ◐ Build, edit and analyze |
| Analytics, integrations and security | ||
| Demo engagement analytics | ✓ User, session and account | ✓ Demo Signals |
| HubSpot, Salesforce and Marketo integrations | ✓ Included | ✓ Included |
| SSO | ✓ Every package | ◐ Premium plan and up |
| SOC 2 Type II | ✓ Plus ISO 27001 | ✓ Included |
✓ Included · ◐ Limited, add-on or higher plan only · ✗ Not offered
Large enterprises run on Reprise, but the platform is built for every team that shows the product. Marketing embeds interactive demos on the website and in campaigns. Sales sends personalized demos before and after every call. Presales and solutions engineers run live demos on prospect data and hand buyers a working sandbox. Customer success uses tours and clones for onboarding and training.
Capture your product with the browser extension, then ask the built-in AI agent to generate realistic data, edit screens, add guided steps and publish. A working, shareable demo takes minutes, not a ticket to engineering. Everything stays editable in the no-code editor, from text and images to hotspots, multi-chapter tours and global find-and-replace, with custom CSS and JavaScript when you want full control.
Reprise uses AI at every layer of the demo. AI voiceovers and video avatars give any tour a presenter without a recording session, and AI translation localizes demos for buyers in every region, narration included. The built-in AI Tour Guide answers buyer questions inside the demo, navigates and highlights features, with no separate product to buy.
Claude, ChatGPT, Copilot and other MCP clients connect to Reprise and build demos in conversation. More than 100 tools cover Product Tours, Data Injection, Application Clones and platform administration, so anything you can do in the Reprise app you can do from your agent. One conversation can capture an app, swap in a prospect's data, rebrand the tour and return a launch link.
Data Injection overlays prospect-specific data on your live application during a call. AI fills charts, tables, KPIs and dropdowns at the API level, saved datasets switch industries in one selection, and nothing is ever written to your backend. Storylane does not offer live data injection.
Capture your product as fully editable HTML, included in every package. Add guides, branching, personalization variables and embedded video and audio, then share by link or embed the tour on your website. Tours are captured in your own browser, so your product looks exactly as it does for customers, custom themes included.
Application Clones reproduce your application's core functionality down to the code. Buyers click, fill in forms and complete real workflows in a sandbox that runs independently of production and works offline. Even Storylane's own comparison acknowledges its sandbox does not reach this depth.
Demo Flows connect product tours, videos, forms and buyer choices into one journey. Each buyer picks what matters to them, lands on the right demo and sees a clear next step. Embed a Flow on your website or send it as a leave-behind after a call.
Give every deal a branded Sales Room with demos, content, a shared plan, buyer conversations and room history. Buyer questions reach your team in Slack, the whole buying committee works from one link, and Sales Rooms are included in every package.
Track engagement by user, session or account, compare demo performance over time and capture leads and buyer intent. Native integrations with HubSpot, Salesforce, Marketo and Google Analytics send demo activity to the systems your team already uses, with custom API support for everything else.
Reprise is SOC 2 Type II and ISO 27001 certified. SSO and role-based access control are included in every package, along with folder-level permissions, version history, offline mode and delivery through a dedicated global CDN.
Choose Reprise if you want one platform for every demo motion: async tours for marketing, personalized demos for sales, live data and sandboxes for presales, and onboarding for customer success, all built and maintained by AI and by your own agents.
Storylane fits teams that only need simple guided tours. As soon as you need live data on your real product, true application clones, Sales Rooms or an MCP that reaches every part of the platform, Reprise is the stronger choice.
Storylane is a guided product tour tool. Reprise is a complete demo platform that covers every way a team shows its product, from live calls to self-guided tours to hands-on sandboxes.
Reprise Data Injection puts live, prospect-specific data into your real application during a call. Product Tours capture your product as fully editable HTML, and Application Clones reproduce it down to the code as a working sandbox. Demo Flows and Sales Rooms deliver every demo to the buyer in one branded journey.
Reprise's native AI agent and its MCP server, with more than 100 tools, build and manage every part of it, so any team can go from capture to a working, personalized demo in minutes instead of days, without engineering.
No. Enterprises like Databricks and ServiceNow run on Reprise, but the platform is built for every team that shows the product, at any company size.
Marketing embeds interactive demos on the website and in campaigns, captures leads and sees which accounts engage. Sales sends personalized demos before and after every call and shares them in a Sales Room. Presales runs live demos on prospect-specific data and hands buyers a working sandbox. Customer success uses tours and clones for onboarding and training.
Because the AI agent does the heavy lifting, a team does not need a dedicated demo engineer to get value from Reprise. See Reprise solutions by team.
Yes. Anyone who can use a browser can build a Reprise demo, and most teams have a working demo in minutes.
Capture your product with the Reprise browser extension, then ask the built-in AI agent to do the rest: generate realistic data, edit text and screens, add guided steps and publish a share link. The agent can even build a whole tour from a written storyboard.
Everything stays editable in the no-code editor, from text, images and UI elements to hotspots, multi-chapter product tours and global find-and-replace. Technical teams can go further with custom CSS and JavaScript.
Yes. Reprise Product Tours support AI narration and video avatars, and tours can be translated for buyers in other regions.
AI in Reprise goes beyond presentation. The built-in AI Tour Guide answers buyer questions inside the demo, navigates to the right screen and highlights the feature being discussed, with no separate product to buy.
Under the demo, AI data generation fills charts, tables, KPIs and dropdowns with realistic, prospect-specific data, so every screen tells the buyer's story.
Yes. The Reprise MCP server connects Claude, ChatGPT, Copilot and other MCP clients to Reprise, so your team can build and run demos from the assistant they already use.
It exposes more than 100 tools across Product Tours, Data Injection, Application Clones and platform administration. Anything you can do in the Reprise app, you can do from your agent, including platform operations such as shared assets, folders and audit logs.
In one conversation, an agent can capture an application, swap in a prospect's data from call notes, rebrand the tour, add guided steps and return a launch link.
Yes. Reprise Data Injection overlays prospect-specific data on your real application during a live call. Storylane does not offer live data injection.
Ask the AI agent for the data you need, such as a healthcare dataset or revenue that stays flat and then triples, and it fills charts, tables, KPIs and dropdowns at the API level. Saved datasets switch industries in one selection, and variables carry a prospect's company name and numbers into every screen.
Nothing is ever written to your backend. Actions like deleting a row look real in the demo while production never receives the request, and turning the dataset off returns the app to how it was.
Yes. Reprise Application Clones give buyers a sandbox that looks and behaves like your real product.
Clones reproduce your application's core functionality down to the code. Buyers click, fill in forms and complete real workflows, and the clone keeps what they enter. It runs independently of production and works offline.
Your agent can create a clone, fix a screen and publish the link, and the same Data Injection dataset works in both your live app and your clone, so the data story stays consistent everywhere you demo.
Yes. Reprise is SOC 2 Type II and ISO 27001 certified, and SSO and role-based access control are included in every package.
Access is controlled down to the folder, so each team sees only the demos it should. Version history, draft and published separation, and domain-locked embedding keep demos under control as libraries grow.
Demos are delivered through a dedicated global CDN. See enterprise scale and security.
