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The State of Demos 2026 Report
For the 2026 State of Demos Report, we surveyed over 500 SEs to uncover how teams are balancing the demand for authenticity against the burden of demo prep and maintenance.
Buyers aren’t asking for robots. They want a return to authenticity — unscripted, human, and transparent.
Download the full report for data on:
- How AI is actually being used in demos
- How SEs are running demos in 2026
- How often SEs buy vs DIY demo software
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