We surveyed more than 300 sales and presales professionals on what makes demos win — and what’s holding teams back. The Science of the Demo reveals the seven best practices top-performing teams use to run demos that close.
What’s inside:
- Why leading with story — not features — wins more deals (73% of what makes a demo great is soft skill)
- The ideal demo length: 68% of top performers keep it to 15 minutes or less
- How 89% of sales and presales teams are already using AI in their demo workflow
- Why 69% say personalization has a moderate-to-significant impact on win rate
- How to automate the repetitive so your team can focus on the human moments that close deals
- The metrics that actually matter: next step conversion and win rate
- How leave-behind demos are becoming standard — 48% already send them, 52% still don’t
