Skip to main content

The Product-Led Revenue Show, EP 09 | “Being A Category Creator”

🎙: In this episode, our host Jorge L Soto interviews Brandon Redlinger, Senior Director Product Marketing at ringDNA.

Brandon has emerged as one of the top marketers in SaaS today. After kicking off his career in the salestech space at PersistIQ, he landed at Silicon Valley’s ABM leader Engagio, where get worked closely with former Marketo co-founder Jon Miller to launch the account-based selling category.

After spending some time post-acquisition with Demandbase, Brandon joined sales engagement powerhouseringDNA. In this conversation, He breaks down several topics such as product marketing and what’s it’s like to be a category creator!

🎙 Listen to Full Interview on Spotify

📺 Watch Full Interview on YouTube

📺 Watch Video Highlights

Category Creation: “Rising Tide Lifts All Boats”

5 Pillars of Product Marketing

— 👉🏽 Social Handles 👈🏼

🧑🏻‍💼 Expert’s Linkedin:…

🏢 Company’s Linkedin:…


— Company Overview

ringDNA is a revenue acceleration platform that uses AI to transform sales teams into high-performing revenue engines. The leading choice for Salesforce customers like Hewlett Packard Enterprise, Nutanix and Autodesk, ringDNA offers a complete solution for sales engagement, sales playbook execution, performance insight, conversation intelligence and much more.

Backed by Goldman Sachs, Bryant Stibel and Palisades Growth Capital, ringDNA was named one of Deloitte’s Technology Fast 500, one of the “Best Places to Work” by BuiltinLA and Comparably, and “One of The Best Privately Owned Companies in America” by Entrepreneur magazine.

🏢 Company’s Website:


— 💻 The Product-Led Revenue Show is a podcast focused on highlighting technology’s top marketers, revenue, and product leaders, who share best practices around product-led growth and b2b marketing!