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6 Ways Guided Demos are Transforming Product Marketing

 

As product marketers move toward a product-led approach, they are finding great success with embedding guided product demos on their websites. This helps users experience the product’s aha moments without ever needing to log in and drives more qualified pipeline for your sales team.

 

We’ve already beaten the drum on how product marketers can utilize guided demos on their website. But are there other ways they can use demo creation platforms to achieve their goals? You bet your sweet tooshie there are.

 

Below are 6 ways guided demos are transforming product marketing. 

 

1. Sales enablement resource for a product launch

 

Prepping for a product launch and need to train your sales team on the new feature pack? You don’t need a perfectly clean demo environment, you just need a guided demo.

 

Using a demo creation platform like Reprise, you can clone over your dev or demo environment and customize a product tour to show only the features you want to show — even if your product team isn’t fully done building or is still experiencing bugs!

 

It’s like having your own private demo environment, only better… and doesn’t require your developers. The no-code dream!

 

This will enable you to have even more time to train your sales team before pushing new features live to a production environment.

 

2. Soft beta or feature launch to customers

 

Need some feedback from your customers before you push your changes live to beta? Yup, you can use guided demos for that too.

 

Showcase what you’re building (or planning to build) before you announce your beta. Use your no-code demo creation platform to capture and customize a feature walkthrough for customer calls. Ask them for feedback so you can work out the kinks before your new feature even gets to the beta!

 

3. “Coming soon” product tours

 

Trying to sell prospects on a future version of your product but having a hard time explaining the short-term roadmap? 

 

If your product and engineering team are already working on their sprint in a dev environment, you can clone over their work and hand it off to your sales team to show to prospects. (Just make sure to tell them that it’s still a work in progress!) 

 

This can help your prospects visualize how the future state of your product will impact their goals and help your sales team close deals that are teetering on the edge.

 

4. Upsell current customers to the next feature pack

 

Tasked with driving expansion revenue? Have no fear, guided demos are here!

 

One of the challenges in a product-led growth company is that the product still never seems quite ready to upsell customers on its own. This leaves the burden on demonstrating the new features’ value on GTM teams that own driving expansion.

 

Now, you can equip your customer-facing sales teams with guided demos of the upgraded features for use in their calls. You can even build out an interactive experience with app capture so your customers can fully experience the upgraded feature pack as if they were trialing it.

 

Yes, indeed — the future of product-led  has arrived!

 

5. Keep prospects happy — help them understand what’s included in their pricing

 

There’s nothing a prospect hates more than the classic bait and switch. You know… when a sales team shows them the full functionality of a product, they buy the lower-priced version, only to find out the features they wanted weren’t included in their subscription. Yuck! Talk about leaving a bad taste in your customer’s mouth.

 

Avoid upset customers by showing them exactly what features are included at each price point. Use guided demos to showcase each feature pack. You don’t need different demo environments, you just need a little creativity in your customization of the demo!

 

6. Ongoing sales enablement and training

 

Got new sales reps on board? You can use guided demos to craft the perfect onboarding experience. 

 

Easily showcase your product’s value proposition and best-selling features to your sales team. Walk them through the “aha” moments for every target persona and use case with guided demos and store them in your LMS for ongoing enablement.

 

Ready to see what else a demo creation platform can do for you? Chat with our sales team!

About the Author

Tori Cook is the Director of Demand Generation at Reprise. She is a PLG advocate that appreciates a well-integrated product marketing tech stack, cares deeply about alignment between GTM and product teams, and loves to dream up new ways to be product-led.

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