Once upon a time, there was a product marketing manager at a SaaS company.
Every day, she worked hard to bring to life the voice of the product so new and existing customers could discover, adopt, and get value from their solution.
But it was hard work.
Tech-savvy buyers with super high expectations wanted to hear a story about why the product is different, learn how it could solve their problems, and get their hands on the product itself, all in the very beginning of the sales cycle.
And she never had quite enough internal resources on hand to help her succeed. Her product team was amazing, and they worked well together, but they weren’t storytellers. They were, however, super busy building products, and her priorities often got pushed to the side.
Friction in product & feature launches
When a new product or new product features were launched, her attempts at getting the appropriate assets for use in promotional materials were another struggle.
Here’s how most of her conversations with the product team went:
PMM: “We’re so close to launching that new product—can I get a quick demo so I can figure out how to translate the product specs into customer value to help sell it?”
Product team: “Oh… we don’t have one yet. And we probably won’t for a while.”
PMM: “And we’ve got those new features for our existing product—can I at least see some screenshots of them?”
Product team: “Sorry, we’re still swamped with the launch and can’t get to it yet.”
It was understandable—the product team was busy building some incredible features and launching innovative products and simply didn’t have enough time to do it all.
But the PMM was constantly behind because she was totally dependent on the product team, and that was stressing everyone out.
“There must be an easier way to get people into the product without a traditional live sales demo for each prospect,” she thought. “And a better way to tell current customers about new products and features that add value for them, and even help us upsell.”
How a Demo Creation Platform Changed Everything
One day, she stumbled on a demo creation platform that had a freemium offering that allowed her to kick the tires.
Demos are usually the realm of solutions engineers, but she was curious about putting a few interactive product demos on the company website to see if they would spark some more interest (and maybe even let prospects self-qualify).
She explored hesitantly at first—she didn’t know how to code and wasn’t sure she’d be able to put together a demo without that technical knowledge.
But the demo creation platform she chose was no-code and making her first demo only took about 30 minutes.
The second one took only 15 minutes.
And the third was even faster.
She tried out a few different narratives and features and created a mini-guided demo telling the story of one of their products that could use a little more love. That demo walked new prospects through the highlights and delightful moments of the product, with nothing extraneous or boring.
She was excited to learn that no-code demo creation software like Reprise enabled her to craft the perfect product story — allowing her to skip fruitless steps like login screens that didn't add value. All it took was a point-and-click to edit screens, charts, and data in her demo to craft the perfect story.
The demo creation software let her do exactly what she loved doing as a product marketing manager—telling product stories and translating the vision of the product team into a compelling hook for the market. She could capture the product in real-time and translate it into a story without any friction.
After all, she was in a unique role: product marketers understand both the product and the day-to-day of the people using it. Creating demos with that knowledge was powerful.
Plus it took the pressure off her and the product team at the same time—she didn’t need to wait for them to deliver screenshots or demos to her, and they could focus on their own work too.
Creating a Winning Product Demo
She added that first demo to the website to see how it performed. The demo creation platform she chose allowed her to view sophisticated analytics about how users interacted with the demo so she could see exactly what resonated and what they skipped.
She used this data to keep refining that first demo, and then to create another demo based on that info, and then a third, and then a few more. (It’s a little addictive!)
Until finally, one day the website had self-serve interactive demos in a whole bunch of different locations, each one highlighting a different product or feature.
- Buyers were thrilled because they could explore and self-educate to their hearts’ content.
- Current customers had easy access to a page full of interesting, helpful guided demos of new features as they were released.
- The product team had more time for their own work.
- The PMM could self-serve and create her own awesome demos as she needed, friction-free.
- The demo creation platform enabled her team to put their product at the buyer's fingertips at all parts of the buyer's journey without developer involvement.
Demo creation platforms aren’t just for sales and presales teams—they have huge value for product marketers as well.
Choosing the Right Demo Creation Platform
There are quite a few interactive product demo software companies out there that can help unblock your product marketing team. But only Reprise has the technology that enables you to do both live “simulation” type demos (typically used for live sales demos), as well as self-guided “product tour” demos (typically used for marketing campaigns).
Every other solution in the market does just one of these two products. And since sales and marketing teams often share assets, any solution that can only satisfy one side ultimately limits an organization’s ability to effectively demo their product.
And Reprise offers sophisticated, easy-to-use analytics so you can pinpoint exactly what’s working in your demo and where you can make improvements based on user actions.
Is Reprise the best demo creation platform for your product marketing team? We’ve got your complete guide to that question.