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Demo Automation Emerges as G2’s Newest Rapid Growth Category


New category creation showcases the rapid growth of market solutions; customers love Reprise with more than 50 5-star reviews for its comprehensive interactive demo creation platform.


Boston, Mass, March 2, 2023Today Reprise, the leading interactive demo creation platform, celebrates recognition as a leading contender in G2’s announcement of the new Demo Automation Category. Reprise was previously recognized by G2 as an industry leader in its Winter 2023 GridⓇ Report of Best Mid-Market Content Experience Platforms.


In just two years, the category has grown exponentially with more than 20 companies launching in response to demand for the automated creation and distribution of demos, allowing prospects to experience products at each stage of the buying process.  Demo automation solutions like Reprise have become essential tools in helping enterprises show value while telling their stories to buyers. 


“The recognition of this new category from G2 validates the critical role demos are playing in closing deals with buyer-led experiences,” said Courtney Pallotta, Reprise Chief Marketing Officer. “Demo automation has transformed sales and marketing teams’ ability to showcase their products to prospects effectively. Reprise continues to be committed to empowering enterprises to tell their stories through interactive demos. ”


Launched in March 2020, Reprise was early to market with more than $82 million in seed and Series A and B funding. Reprise leads the market with its fully-integrated demo creation platform for live demos, guided demos and product tours used by hundreds of customers today, including Cloudera, Pendo, and Zendesk. 


Customers continue to give Reprise high reviews on G2, noting the interactive demo creation platform is an “absolute must have tool in the kit for modern SaaS platforms” and the “best way to create a tailored demo for your prospects and clients.” 


To learn more about Reprise’s award-winning solutions, or to schedule a demo, visit 



About Reprise

Reprise empowers enterprise sales and marketing teams to build personalized, interactive demos that lead to greater conversions, shorter sales cycles and more revenue.


For sales and marketing leaders who strive to expertly showcase their products, Reprise is the only enterprise-class demo creation platform that fully integrates live demos, guided demos and product tours to seamlessly show the value of your product at every phase of the buyer’s journey.


Launched in 2020, Reprise has been recognized as a leader in G2’s winter 2023 report of best Mid-Market Content Experience Platforms. Backed by ICONIQ Growth, Bain Capital Ventures, Accomplice VC, and Glasswing Ventures, Reprise is changing how companies deliver demos.